Dear Editor:
I just don’t get it. Sometimes I read the editorials and I think Mike Buffington is out there fighting for the good of Jackson County. But when I read last week’s editorial concerning the new county logo, I thought…Mike Buffington….What a waste of good newspaper space for the tirade I read.
LETTER: Says logo was a good idea
I personally work in a business where we have to market ourselves each and every day. And so far in this economic suffering we are going through, our business is not only holding its own, it is growing.
I think Mr. Buffington knows a lot about the newspaper business, but judging from what I read, it looks as if he knows very little about marketing.
Take the statement he made. “And at $1,000 per word plus two squiggly lines, it was an outrageous price to pay for a 30-minute typesetter. A high school graphics class could have done the same thing for free.”
Well fine and dandy, why don’t we just add all the professionals working for marketing companies to the growing unemployment list and allow high school students to replace them. Now we are really talking about saving some money. Anytime Jackson County needs some marketing advice, just dial up one of the high schools. We will use high school students while all of the surrounding counties continue to waste their county budget on professional graphic designers.
Those two little squiggly lines that you have to “squint’ to see have an ultramodern innovative style. Personally I don’t have to squint to see the “J” and the “C”. It is very obvious to me.
There is just not enough time or enough space in this newspaper for me to address all the nonsense Mr. Buffington espoused in his editorial. He did say something that was true though when he said that some fancy sounding words like “marketing”, “presentation”, “image”, and “branding” would be used to explain how important that $4,000 was to spend. Fortunately or unfortunately, whichever way you see it, those are the words of today’s business world. Also, I can assure you $4,000 was a good deal. Living Media Group provided Jackson County a beautiful logo at a very fair price.
Mr. Buffington also made the statement, “Monday night, six lucky homeowners had their property taxes pay for a new Jackson County logo.”
No one called me to let me know, but I really hope I was one of those lucky homeowners. I don’t know who the other five are, but I would like to congratulate them for having the pleasure to provide the funds to help keep Jackson County in the game. You might not realize it folks, but for any business to excel during the next few years, it needs to be willing to be progressive and to literally fight to stay afloat. Thank you very much to the three county commissioners who have the foresight and the fortitude to be willing to participate in this fight.
So Mr. Buffington, how about taking the same space your 760 words took last week and donate this space to some of the other important things this county needs to address, such as a county animal shelter. I would like to contribute my property taxes next year towards that cause. If I could influence the other five lucky homeowners who won the privilege of paying for the new logo to contribute their property taxes next year, we would have a great start for a county animal shelter.
P.S. If I “squint” and look really close I can see an “M” in the new logo. Thanks BOC for acknowledging my contribution.
Sincerely,
Sylvia McCart
Nicholson
I think Mr. Buffington knows a lot about the newspaper business, but judging from what I read, it looks as if he knows very little about marketing.
Take the statement he made. “And at $1,000 per word plus two squiggly lines, it was an outrageous price to pay for a 30-minute typesetter. A high school graphics class could have done the same thing for free.”
Well fine and dandy, why don’t we just add all the professionals working for marketing companies to the growing unemployment list and allow high school students to replace them. Now we are really talking about saving some money. Anytime Jackson County needs some marketing advice, just dial up one of the high schools. We will use high school students while all of the surrounding counties continue to waste their county budget on professional graphic designers.
Those two little squiggly lines that you have to “squint’ to see have an ultramodern innovative style. Personally I don’t have to squint to see the “J” and the “C”. It is very obvious to me.
There is just not enough time or enough space in this newspaper for me to address all the nonsense Mr. Buffington espoused in his editorial. He did say something that was true though when he said that some fancy sounding words like “marketing”, “presentation”, “image”, and “branding” would be used to explain how important that $4,000 was to spend. Fortunately or unfortunately, whichever way you see it, those are the words of today’s business world. Also, I can assure you $4,000 was a good deal. Living Media Group provided Jackson County a beautiful logo at a very fair price.
Mr. Buffington also made the statement, “Monday night, six lucky homeowners had their property taxes pay for a new Jackson County logo.”
No one called me to let me know, but I really hope I was one of those lucky homeowners. I don’t know who the other five are, but I would like to congratulate them for having the pleasure to provide the funds to help keep Jackson County in the game. You might not realize it folks, but for any business to excel during the next few years, it needs to be willing to be progressive and to literally fight to stay afloat. Thank you very much to the three county commissioners who have the foresight and the fortitude to be willing to participate in this fight.
So Mr. Buffington, how about taking the same space your 760 words took last week and donate this space to some of the other important things this county needs to address, such as a county animal shelter. I would like to contribute my property taxes next year towards that cause. If I could influence the other five lucky homeowners who won the privilege of paying for the new logo to contribute their property taxes next year, we would have a great start for a county animal shelter.
P.S. If I “squint” and look really close I can see an “M” in the new logo. Thanks BOC for acknowledging my contribution.
Sincerely,
Sylvia McCart
Nicholson
Defined tags for this entry: BOC
But hey, it forces me to read, so it's working...
With the economy the way it is, the taxpayers of
Jackson county paid $4,000.00 for that!
Parents out of jobs, kids with no Christmas,
people losing their homes, etc...
But who cares, Jackson County has a nice logo.
To stay up with times you have to move forward and to approve a new logo that was made up for you is ok. What I want to know is why do you spend money to have a logo made up that you are not going to use. In a time of budget cut backs where every department is made to cut 10% of their budget. And then to save money you are only going to put that logo on new incoming cars, trucks, and equipment. Yes both you and mike made good points but this county project was not thought threw
There are 4000 other places where the money could be spent. We don't need a new county logo.
Lifestyle, Opportunity and a artistic way of wrinting JC...I guess I'm missing something in the logo. Lifestyle?? What is so different about the Jackson County lifestyle than in other parts of the state? Opportunity...where's the opportunity? I guess this this is my opportunity to express my opinion about the lame waste of money that Jackson County spent on the useless logo.